Elisa Rodrigo

#OnlineDevoted: Comunication, strategy, Social networks, journalism. Fashion, environment, ethics. Specialized in Sustainability and CSR.

Who I am

I was born in Sagunto, Valencia in 1983.

From an early age, my interests were artistically focused but I was also blessed with a highly analytical mind. I quickly discovered that I could make a career combining technology and art. I simultaneously became a self-taught illustrator & designer and made a name for myself in the art and blogging world.

As an early adopter, I inevitably became involved in Social Media during the advent of the sector’s professionalization. Therefore, in 2009 I was recruited by Buzz Marketing Networks in Barcelona and I helped to create the path of the industry. In 2013, I was recruited by Ancora Audiovisual. After that, I worked as a Communications Manager for Moda Sostenible BCN.

Concurrently, and to cultivate my passion for teaching, I give master classes based on Online Comm.

Now, my interest in nature, Human Rights and ethics, brings me to pursue a master’s degree in CSR and specialize myself in fashion and sustainability.

What I Do

Online Communication Management

Media and Social Networks: strategy, management, analysis and measurement

Fashion, Environment

Sustainability

Corporate Social Responsibility

Illustration

Resume

11 Years of Experience

Education

2016 - 2018
Universitat Oberta de Catalunya

Master in Corporate Social Responsibility (CSR - RSC)

The Master's Degree in "Corporate Social Responsibility" trains professionals to be able to implement CSR management projects and systems in organizations, transforming them from the perspective of responsibility, and in order to be sustainable in the medium and long term from an economic perspective but also environmental and social.

2017
University of the Arts London

Promoting sustainability in fashion - Central Saint Martins

For fashion marketing professionals and strategists to the increasingly important trend towards fashion sustainability. The course covers marketing opportunities, the changing consumer, and risks and issues through the value chain. During the course you will explore critical approaches to fashion marketing and communications from a sustainability perspective and address the question of whether marketing is hindering or helping tackle the sustainability challenges faced by the industry. This understanding will help you develop more sophisticated sustainability strategies

2014 - 2015
IDEC-Universitat Pompeu Fabra

Postgraduate in Communication and Fashion Journalism 3.0

Specialized training in content and strategies to integrate into the world of fashion journalism and its communication.

2014
University of the Arts London

Fashion Marketing - Central Saint Martins

Fashion marketing is a major contributor to the business of fashion and cannot succeed without it. The domestic marketplace is ever changing and understanding consumers, products and markets can be multifaceted.This course helps the student to understand the concepts within the fashion marketing industry and how and why fashion marketing has evolved over the years as a key ingredient of the fashion business industry.Students will learn how to understand the fashion the brand, the brand and brand logic, the definition of brands, consumer target markets, how clothes reach target consumers, Why fashion are trends important and why fashion marketing is integral to the fashion business industry.

2002 - 2007
Universitat Jaume I

Bachelor's Degree in Advertising and Public Relations

Experience

2005 - 2018
Coco la Coquette

[PERSONAL PROJECT] Content Creator, Editor and Illustrator

Lifestyle, fashion, DIY, illustration, gastro and more! www.cocolacoquette.com

2015 - 2018
Moda Sostenible Barcelona

Online Communications, Strategist & Public Relations

Head of Communications of ‘Sustainable Fashion Association of Barcelona’. Coordination of teams, content creation, media relations. We organize #BEFF event.

2011 - 2017
EsferaiPhone

[PERSONAL PROJECT] Web Content Editor (Blogger) and Audiovisual Content Creator

Blogger at EsferaiPhone.com: Editor and Supervisor of posts and Creator of Audiovisual Content. www.esferaiphone.com

2013 - 2016
Ancora Audiovisual S.A.

Marketing Communications Manager and Sales Executive

I managed the communications with clients and suppliers and I worked as a Sales Executive. I was part of the app production department as advisor of art and design and communications.

2015 - 2016
catAPPulta

[PRO PROJECT] Strategist & Public Relations

Ancora Audiovisual project. Contact with clients, campaign management and content and strategy planning supervision.

2014
Fundación UNED Barcelona

Assistant Professor

I was supervisor of practical assessments during the Curso de Community Management, of the Universidad Nacional de Educación a Distancia.

2009 - 2012
Buzz Marketing Networks

Bloggers Relations and Senior Account & Community Manager

Bloggers Relations and Senior Account & Community Manager en Buzz Marketing Networks, una agencia de Social Media fundada en 2007 y formada por un equipo de 30 personas, que ha ayudado a decenas de marcas a implementar y gestionar su presencia en redes sociales, y generado conversaciones en miles de usuarios sobre todo tipo de productos y servicios a través de la plataforma Bloguzz.

2007
McCann Worldgroup

[INTERNSHIP] Art Director

Languages

Spanish (native)

100%

Catalan (native)

100%

English (C1)

85%

Italian (intermediate)

50%

French (reading)

35%

Skills

  • Creativity
  • Motivation
  • Teamwork
  • Leadership & Initiative
  • Adaptability
  • Time Management
  • Client Relationships
  • Cross-Cultural understanding
  • Photoshop
  • Illustrator
  • Indesign
  • Windows & Mac environments
  • CM & Strategy tools

Interests

Fashion. Technology. Sports. Nature. Traveling. Writing. Arts & Design. Internet. Singing & Acting. Ecology.

Portfolio

My Works
Cómo montar estores enrollables KAATEN

Cómo montar estores enrollables KAATEN

YouTube Videos
Sketch speed painting

Sketch speed painting

YouTube Videos

Contact

Get in Touch

Valencia - Barcelona

elisa.rodo@gmail.com

Available

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